Omer Levi Product × AI
AI-generated rear-view portrait in a black long-sleeve shirt, with a hairstyle based on Omer Levi’s photograph.
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PRODUCT MANAGER. ENTREPRENEUR. AI BUILDER.

Made of
.

I build products.
And the business around them.

Explore the workProduct / AI / Independent
BY OMER LEVISCROLL TO EXPLORETHINK → BUILD → RUN
A LITTLE CONTEXT

The person behind
the decisions.

I’m Omer Levi, a product manager, entrepreneur and AI builder from Israel. I lead work from discovery and delivery to customer success and commercial operations.

I love learning, breaking problems down and finding solutions beyond the obvious. I explore unfamiliar fields and technologies, especially AI, IoT, gaming and communities.

Four years in the IDF, including officer service, shaped my approach to leadership, training and operations.

From 0-to-1 products
to customers and revenue.

THE WORKBUSINESSES. PRODUCTS. SYSTEMS.
01
B2B2C SaaS · HospitalityCo-founder · Before AI · Development team

AI-generated workspace study: a hand drawing with a pencil, a laptop with glossy cartoon stickers of Omer and his dog Cooper, coffee, and a phone resting on a wireless charging stand beside the laptop. Its monochrome screen types Omer Levi and short lines about turning questions into useful things. Concept artwork accompanying the project.
IDEA → DIRECTION → DELIVERYCONCEPT IMAGE
PRODUCT FLOW
InputDecisionDelivery

A B2B2C SaaS platform connecting restaurant customers, staff and owners through menus, ordering, reservations, CRM and access controls.

My responsibility

I co-founded the business and owned product strategy, roadmap and delivery with my technical co-founder and hired developers. I led B2B sales and customer success for SMBs in Israel and the US: implementation, training, adoption, billing, renewals and account expansion. Usage, support signals and regular check-ins informed customer health, retention and technical escalations. I tracked how changes affected sales.

50+
Businesses working with us regularly
Approximate operating scale

Decision in practice

Restaurants were juggling separate tools. I expanded QR/NFC menus into one platform for reservations, staffing, CRM and ordering. Existing customers adopted additional capabilities and replaced other systems, creating opportunities for upselling and account expansion.

What was built

QR / NFC menus and ordering · Staff and venue operations · CRM, permissions and payments

Tools / purpose

  • StrapiProduct platform
  • StripePayments
  • TrelloDevelopment coordination
  • WixWebsite management
  • Google AnalyticsWebsite and smart-menu analytics
02
Consumer AI · Personal knowledgeIndependent · AI-assisted development

02 / AI BUILDSYSTEM CONCEPT

A question.
A traceable answer.

INPUT / SOURCE MATERIAL
01Voice noteA thought worth keeping.
02DocumentDetails worth finding.
03Image or messageContext worth remembering.
OUTPUT / GROUNDED RESPONSE

Find the answer.
Keep the source.

01 / Voice note02 / Document
Ready for human review
Capture → retrieve → connect → verify

A personal memory system that captures messages, voice notes, images and documents, then retrieves relevant information through conversation.

My responsibility

I defined LLM behavior, system prompts and evaluation criteria, then built with AI around retrieval quality, multilingual use, response time and cost.

Decision in practice

I paired semantic retrieval with conversational context and source references. Permission checks and action verification made completed tasks distinguishable from AI responses.

What was built

Multimodal capture · Semantic search with source context · Conversation and action verification

Tools / purpose

  • SupabaseData, storage and server functions
  • Claude APIConversation and tool use
  • Voyage AIEmbeddings and semantic retrieval
  • Mistral OCRText extraction from documents
  • Groq / WhisperVoice transcription
  • WhatsApp Cloud APIConversation and media capture
03
B2C · Gaming & digital goodsFounder · My first AI build

03 / GAME + COMMUNITY + COMMERCESYSTEM CONCEPT
MORE THAN A SERVER.experience
01

Play

Goals & progression

Custom mechanics. A reason to return.

02

Connect

Community & feedback

Player input shapes what comes next.

03

Expand

Content & commerce

Optional purchases. Connected to the game.

Gameplay, player feedback and commerce, working together.

A B2C gaming business built around custom PvP, progression and new seasons, connecting live operations, community and optional digital purchases.

My responsibility

I owned strategy, AI-assisted development, branding, monetization and live operations, leading dozens of volunteer moderators. Player behavior, support tickets and community research shaped acquisition, onboarding and retention. I recruited moderators, set responsibilities and used regular feedback to sustain engagement. Store-to-game automation supported seasonal releases and promotions.

~10K
Players in the community
Approximate community size
Six figures
Revenue in ILS
Across approximately one year

Decision in practice

Players shared ideas they enjoyed in FPS and strategy games. I adapted them into progression, rewards and recurring seasons, giving the community goals beyond individual matches. Optional purchases added variety without being required to play.

What was built

Progression and custom game mechanics · Store-to-game integrations · Community research and automation

Tools / purpose

  • Cursor + AIDevelopment and iteration
  • FiveMGame world and custom scripts
  • TebexStore and digital purchases
  • DiscordCommunity and integrated workflows
  • SQL / HeidiSQLGame-server database management

Different problems.
Same ownership.

Knowledge, commerce, communities and AI. A broader view of the systems I have shaped and built.

04

Company work

Knowledge into practice

Company work · Built with AI

Employee onboarding and enablement that turns years of technical documentation into searchable guidance and scenario-based simulations.

My responsibility
I mapped training needs, user flows and acceptance criteria, then used AI-assisted development to turn complex procedures into interactive practice.
What was built
Interactive onboarding · Scenario-based simulations · Search and contextual explanations
Tools / purpose
HTML / JavaScript Web learning and simulations
05

Company work

Expertise, made usable

Company work · Before AI

Knowledge apps and connected-device product work bridging leadership, R&D, customer support and delivery.

My responsibility
I wrote functional specifications and test plans, ran hardware/software QA and built knowledge apps with Glide and Google Sheets. I handled manual patent and competitive research, English-language support, procurement and production coordination, delivery schedules, reporting and training.
What was built
Searchable onboarding and knowledge apps · Functional specifications and QA · Technical research and delivery coordination
Tools / purpose
Glide Dedicated web applicationsGoogle Sheets Structured knowledge and app dataMicrosoft Office Research, documentation and reporting
06

AI build

Indoor navigation studio

Independent · AI-assisted development

An editing studio that turns floor plans and building knowledge into maps, points of interest and indoor navigation data.

My responsibility
I lead discovery, UX and AI-assisted building, using iterative prototypes to balance mobile usability, offline access, editable data and processing cost.
What was built
Vector editing and points of interest · Offline saving and data exchange · Building-knowledge workflows
Tools / purpose
React / TypeScript Application and editing toolsOpenCV.js Floor-plan image processingIndexedDB Offline persistence
07

Independent

Creator collaboration

Client work · Before AI · Development team

A B2B platform connecting brands, creators and agents through chat, collaboration and contract creation.

My responsibility
I interviewed users and domain experts, translated legal and commercial needs into specifications, and aligned clients with international developers.
What was built
Brand, creator and agent connections · Chat and collaboration flows · In-app contract creation
Practice
Product discovery · Domain research · Stakeholder alignment · Contract workflows
08

Independent

A CRM around the business

Client work · Before AI · Development team

Bespoke B2B software shaped around a client's processes, priorities and operational needs.

My responsibility
I translated client workflows into requirements and a prioritized development backlog, owning business analysis and delivery. I assigned work to international developers, coordinated daily across time zones and managed project-based payments alongside client delivery.
What was built
Custom CRM · Business-process definition · Client-specific development
Practice
Business analysis · Process mapping · Backlog management · Client delivery
09

Independent

Ordering through to delivery

Client work · Before AI · Development team

A custom B2B2C platform connecting customer ordering with business operations and courier management.

My responsibility
I led cross-functional delivery across clients, developers, marketing and partners, managing scope changes and dependencies.
Decision in practice
I priced projects after reviewing development costs, timelines and customer requirements. I negotiated deals and approved spending against those estimates to protect delivery commitments and project margins.
What was built
Customer ordering · Courier management · Tailored operating workflows
Practice
Stakeholder management · Change management · Partner coordination · Delivery planning
10

AI build

Conversation into action

Independent · AI-assisted development

An AI assistant connecting customer enquiries and lead follow-up to permission-aware actions and human handoffs.

My responsibility
I mapped service and sales workflows, defined lead qualification and escalation rules, and connected conversations to verified actions.
What was built
Customer context and conversational memory · Lead handling and human handoff · Action and permission workflows
Tools / purpose
n8n Workflow automationSupabase Data and backend functionsClaude API Conversation and tool useWhatsApp Cloud API Messaging and media

The thinking
behind the build.

Learn the domain. Question the assumptions. Connect the decisions across product, technology, cost, quality and the market.

Set direction. Drive delivery.

Customer discovery and competitive research inform roadmaps and backlog prioritization. I weigh customer value against delivery effort, then align stakeholders, engineering and design through user stories, acceptance criteria, Agile/Scrum delivery, QA and release readiness.

Own the whole operation.

I connect onboarding, account management, adoption and retention with go-to-market execution, sales, pricing and margin management. SOPs, knowledge management and workflow automation support daily operations, resource planning and vendor coordination.

Measure. Learn. Improve.

KPIs, funnel and cohort analysis, A/B testing and customer feedback guide iteration. For AI builds, I use PRDs, evaluation criteria and API / webhook checks to balance response quality, multilingual behavior, latency and cost.

A BROADER TOOLKIT

Fluent in
different tools.

AI-assisted research and development, product delivery, data and digital operations. Different tools for different kinds of problems.

AI research & problem-solving
ChatGPT · Claude · Gemini · Grok Bot · Meta AI
AI-assisted development
Cursor · OpenAI Codex · GitHub Copilot
AI productivity
Microsoft 365 Copilot (Office)
AI services & APIs
OpenAI API · Claude API · Google Vertex AI · Voyage AI · Mistral OCR · Groq / Whisper
AI workflows & infrastructure
n8n · MCP integrations · Supabase · Hetzner
Product delivery
GitHub · Jira · Monday.com · Trello · Confluence
CRM & customer support
Oracle Siebel CRM · Salesforce · Zendesk
Data & analysis
SQL · HeidiSQL · Excel · Google Analytics · Google Sheets
Web & commerce
Shopify · WordPress · Wix · Elementor
Design & communication
Adobe Photoshop · Canva
PRODUCT. TECHNOLOGY. OPERATIONS.HAVE A CHALLENGE THAT CONNECTS THEM?

YOUR CHOICE.

A little insight.
Your call.

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